Credit Hours: 3
This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.
|Term||Section - Professor||Day(s)||Times|
|MM014 - Kimberly DeRuby||R||6:00 PM - 10:00 PM||Books|
|MM015 - Alice Sutton||T||6:00 PM - 10:00 PM||Books|
|MM018 - James White||R||6:00 PM - 10:00 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.