MGT 550: Marketing for Managers

Discipline: Management

Credit Hours: 3

This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.

Upcoming Offerings


Term Section - Professor Day(s) Times
Spring 2014 (ASAP) MI006 - Yang Zhao TR 1:00 PM - 4:00 PM Books
Spring 2014 (ASAP) MM010 - Andrew Kubrich T 6:00 PM - 10:00 PM Books
Spring 2014 (ASAP) MM012 - Lester Rosenbloom R 6:00 PM - 10:00 PM Books
Spring 2014 (ASAP) MM016 - Matthew DePersis W 6:00 PM - 10:00 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.