MGT 550: Marketing for Managers

Discipline: Management

Credit Hours: 3

This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions.

Upcoming Offerings

Term Section - Professor Day(s) Times
MI008 - John Furlong MW 1:00 PM - 4:00 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.