MGT 610: International Marketing

Discipline: Management

Credit Hours: 3

A study of the opportunities, distinctive characteristcs, and emerging trends in foreign markets. This course includes an exploration of alternative methods and control; impact of social, culturial, economic, and political strategies; organizational planning differences; and the challenges of adapting American marketing concepts and methods to foreign markets.

Consult the Keuka College Course Catalog for additional information and to view other courses.