Credit Hours: 3
A study of the opportunities, distinctive characteristcs, and emerging trends in foreign markets. This course includes an exploration of alternative methods and control; impact of social, culturial, economic, and political strategies; organizational planning differences; and the challenges of adapting American marketing concepts and methods to foreign markets.
|Term||Section - Professor||Day(s)||Times|
|Spring 2015 (ASAP)||MI007 - Yang Zhao||MW||1:00 PM - 4:00 PM||Books|
|Spring 2015 (ASAP)||MI008 - Yang Zhao||MW||9:00 AM - 12:00 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.