Credit Hours: 3
A study of the opportunities, distinctive characteristcs, and emerging trends in foreign markets. This course includes an exploration of alternative methods and control; impact of social, culturial, economic, and political strategies; organizational planning differences; and the challenges of adapting American marketing concepts and methods to foreign markets.
|Term||Section - Professor||Day(s)||Times|
|MI008 - John Furlong||MW||1:00 PM - 4:00 PM||Books|
Consult the Keuka College Course Catalog for additional information and to view other courses.