MKT 220: Principles of Marketing

Discipline: Marketing

Credit Hours: 3

Prerequisite: BUS 101. An introduction to the fundamental principles of marketing as well as to more advanced concepts to be presented in later courses. These include consumer behavior models, segmentation, allocation of resources, collection of information strategies, organization, and control. (Offered every fall semester.)(3)

Upcoming Offerings


Term Section - Professor Day(s) Times
Spring 2014 01 - David Romm MWF 12:20 PM - 1:15 PM Books
Spring 2014 02 - David Romm MWF 1:25 PM - 2:20 PM Books
Spring 2014 03 - David Romm MWF 11:15 AM - 12:10 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.