MKT 320: Public Relations

Discipline: Marketing

Credit Hours: 3

A survey of the growing importance of public relations in the public, private, and non-profit sectors of the economy. A study is made of the goals and methods of communication between an organization and its constituencies: stockholders, potential markets, consumers, employees, alumni, suppliers, distributors, and the general public.

Upcoming Offerings

Term Section - Professor Day(s) Times
Fall 2015 01 - David Romm TR 11:10 AM - 12:35 PM Books
Fall 2015 02 - David Romm TR 1:00 PM - 2:25 PM Books

Consult the Keuka College Course Catalog for additional information and to view other courses.