MKT 331: Principles of Advertising I

Discipline: Marketing

Credit Hours: 3

Prerequisite: MKT 220. An analytical view of the role of advertising in society and business. Emphasis is placed on the creation, planning, and budgeting of promotional campaigns, methods of how advertising informs buyers, promotes sales, and persuades individuals to become consumers. (Offered every fall semester.)(3)

Upcoming Offerings


Term Section - Professor Day(s) Times
Fall 2013 1 - David Romm MWF 11:15 AM - 12:10 PM Books

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