MKT 340: International Marketing

Discipline: Marketing

Credit Hours: 3

This course introduces the student to the field of multinational marketing, with emphasis placed on international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers; trade agreements; and the areas of the political, legal, economic, cultural, and ethical problems faced in attempting to market in foreign nations.

Consult the Keuka College Course Catalog for additional information and to view other courses.