Harness the power of messaging

About Communication Studies at Keuka College

It’s not just what you say when it comes to getting messages across. It’s also how you say it. At Keuka College, we’ll teach you to master both skills. Learn how to craft messages for a specific audience, simplify complex theories and concepts, and communicate effectively with any person or group.

A firm background in business and hands-on study in public speaking, media writing, human resources management and digital publishing provides the versatility you need to persuade, storytell, inform, and engage your audiences.

Communication Studies Program Highlights

Exceptional Skill Building

You’ll practice public speaking, presenting, writing, and critical thinking in every class. Student-planned and led class sessions give you real-world leadership, planning, and presentation skills starting your freshman year.

Focus on Careers

Courses in communication, management, marketing, and design take you several steps beyond programs that focus only on communications, opening up doors to many career paths.

Experience Before Graduating

In addition to your Field Period™ experiences, you’ll complete a senior practicum and produce an online portfolio showcasing your skills, projects, and experience to employers. You’ll also begin your job or graduate school search and hone your interview skills.

Explore Communication Studies

Program Overview

As a Communication Studies student, you’ll write, design, manage, talk, interact, and—above all—lead. No matter the industry, understanding human interaction, presenting information, communicating effectively, and inspiring groups of people are universal skills necessary for success.

Each class provides the knowledge, tools, and techniques for analyzing, managing, and improving communication across any setting. You’ll channel your multiple interests and diverse talents to take on competitive careers in management, consulting, journalism, graphic design, marketing, research, event planning, or even lobbying.

With a base in business and digital learning, you’ll gain insight into today’s most sought-after professions, such as social media marketing, web design, and professional writing.

From face-to-face conversation, group dynamics, to writing for and interpreting mass media outlets, and storytelling, you’ll have the confidence, knowledge, and flexibility to walk down any career path you choose.

The Faculty

With years of experience writing for print and the web, perfecting public speaking and interviewing techniques, and crafting messages that resonate, our faculty have the academic and professional experience to take you to new heights.

Each of your communication professors will get to know you by name, learn your dreams and ambitions, and take a personal interest in your success. Your professors will offer you a productive, engaging, and thoughtful learning experience by blending theory and practice in classes and helping you find interesting real-world projects to work on and problems to solve.

As a communication student, you’ll also have the chance to work with and learn from the accomplished artists, musicians, writers, and poets who comprise the College’s Humanities and Fine Arts faculty.

Faculty in the Division of Humanities and Fine Arts

Digital Literacy

In the world of communication, how your express yourself digitally is equally important to dressing for success and meeting face-to-face. That’s why our curriculum focuses on the principles of digital literacy through courses in digital storytelling, design, photography, and publishing, as well as understanding how to develop and evaluate digital messages.

As a communication student, you’ll learn how to:

  • Create interactive communication needs analyses for real-world businesses and nonprofit organizations.
  • Design your own web pages, games, and apps.
  • Develop engaging social media communications and advertising campaigns.
  • Tell simple, compelling stories by analyzing data and discovering patterns and trends.
  • Film and edit high-quality digital movies.
  • Create and manage social media pages and online communities.

Beginning your freshman year, you’ll start gathering project samples for an online ePortfolio that serves as your own personal web presence and showcases your skills and accomplishments to potential employers.

Global Education

The world is more interconnected than it’s ever been. Effective 21st century communicators understand global culture, and they know how to craft messages for an international audience.

As a communication student at Keuka College, you’ll delve into the cultural background of verbal and nonverbal communication and learn how different cultures apply different meanings to color, gestures, and symbols. You’ll also learn about international branding, and how enterprises create communications programs on a global scale.

And if you’re interested, Keuka College’s Field Period™ gives you the chance to explore the world on your own. You can work for a public relations institution in Las Vegas, spend a semester at a university in Australia, or travel with an art professor to see some of the world’s greatest artistic creations in Paris.

At Keuka College the only limit is your imagination.


As a communication student, you’ll be encouraged to get involved in a number of relevant clubs and organizations.

  • Hone your writing and interviewing skills by contributing to the College newspaper, The Keukonian, or the College literary magazine, Red Jacket.
  • Take a work-study position with the Office of Marketing and Communication to improve your social media, web, photography, and editing skills.
  • Or, join the Nu Mu chapter of the Lambda Pi Eta Honor Society and help plan events, and connect with other communication students nationally.

Award Opportunities

Rewarding excellence in communication is among our program’s top priorities. We’ve developed several recognitions for juniors and seniors who demonstrate superior communication skills, decision-making and academic success.

Awards such as the Lambda Pi Eta Award in Communication, the Jerry Richardson Memorial Scholarship, and the Betty Watson Wallis Memorial Prize in Humanities demonstrate the caliber of communication students and help ensure a strong and connected alumni base for years to come.

The Lambda Pi Eta Award for Excellence in Communication Studies

The Lambda Pi Eta Award for Excellence in Communication Studies, sponsored by the Communication honor society, is awarded to a senior communication student chosen by communication faculty on the basis of academic achievement and contributions to the college's communication activities.

Lambda Pi Eta Honor Society

Lambda Pi Eta is the National Communication honor fraternity. In recognition of their overall academic achievement, excellence in communication courses and commitment to the field of communication studies.

Beyond the Classroom

You’ll have the chance to explore your interests more deeply through Field Period™, senior practicum, and individual research projects. This affords you the opportunity to explore your passions and craft your own unique academic experience.

Field Period™: You’ll get to complete a 140-hour Field Period™ experience every year. These experiences help guide you toward the area of communication best suited for you. Recent sites include major and minor league sports teams, nonprofit organizations, local news stations and newspapers, event planning organizations, and museums.

Senior Practicum: By the time you’re a senior, you’re ready to let your skills shine, and what better way than through a practicum experience that sets you up for future success? By combining all the skills you’ve learned into one culminating experience, you’ll prepare for your first real job, begin researching graduate schools, and develop your personal career action plan.

Online ePortfolio: To truly stand out for employers, all communication students will develop an online portfolio of their best work. Let your personal brand come through as you showcase your writing samples, published articles, marketing campaigns, photography, graphic design, data analysis, and group work.

What can you do with this degree?

Thinking about your future career? Here are some sample job titles that people with similar degrees have at organizations around the country.

• Commercial Announcer
• Game Show Host
• Radio Artist
• Radio Disk Jockey
• Radio Host
• Talk Show Host
• Television Host
• Environmental Communications Specialist
• Lobbyist
• Media Relations Specialist
• Press Agent
• Press Secretary
• Public Affairs Officer
• Public Relations Counselor
• Public Relations Officer
• Public Relations Representative
• Publicist
• Publicity Agent
• Publicity Writer
• Advertising Copy Writer
• Advertising Copywriter
• Author
• Biographer
• Copy Writer
• Copywriter
• Lyricist
• Novelist

Demand & Salary Data

Career Group Career Summary Median Annual Wage in 2015sort ascending Predicted Openings Between 2014 and 2024 Change in Demand for These Jobs, 2024 vs. 2014 Education Typically Needed
Communications Teachers, Postsecondary

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$63,410 9,900 3,500 Doctoral or professional degree
Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

$60,250 26,100 3,100 Bachelor's degree
Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

$56,770 43,600 14,900 Bachelor's degree

Plan, coordinate, or edit content of material for publication. May review proposals and drafts for possible publication. Includes technical editors.

$56,010 42,500 -6,200 Bachelor's degree
Reporters and Correspondents

Collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television.

$36,360 15,900 -4,200 Bachelor's degree
Radio and Television Announcers

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

$30,960 12,200 -6,100 Bachelor's degree

Data Source: U.S. Bureau of Labor Statistics

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