Master the Art of Digital Communication

About Digital Design at Keuka College

If you want to create digital designs that grab attention from the moment they open on a desktop or mobile screen, this minor is for you. Learn how typography, visual composition, layout, color placement, and other features attract the eye and deliver a compelling message. Supplement your creative skills with additional training in written communications. Learn how to pull the words and design together to communicate with power in our electronically connected world.

Digital Design Program Highlights

Room to explore

Embrace the opportunity to hand pick electives and develop a program unique to you. Go beyond required courses that focus on theory and fundamentals, such as Visual Design and Graphic Design, to explore various digital platforms such as photography, illustration or webpage design.

Skills that surpass software

Sure, experience in industry-standard software is essential, so you’ll explore and even master these tools. But we won’t stop there. You’ll learn to analyze, understand and produce digital messages using any tool that comes across your desk, so you’re prepared for a rapidly changing digital world.

A living portfolio

Market yourself as a pro when you showcase the unique digital portfolio you’ll build from pieces created throughout your studies. Incorporate new design skills within your major coursework so you invest more time honing your craft. When you land that coveted job interview, you won’t just talk about your experience, you’ll present the proof.

Explore Digital Design

Program Overview

Gain an introduction to how design works in the digital world through a focus on graphics, typography, layout and composition, stylization, and other disciplines with a minor in Digital Design. Learn to compose and create by hand or through specialty software and how to prepare those works for print production, as well as a range of online media. A variety of courses in this minor will provide a foundation in the fundamentals of illustration, photography, publishing, and web design; and set and lighting design for theatrical performance. You’ll learn how to work within a set of prescribed style guidelines to create branded themes, typical of the daily work of graphic designers and art directors. You’ll also learn how to incorporate coding, site-building and data analytics to empower you to think, communicate, and problem-solve within any digital medium. Embrace new skills and carry your creative prowess into a variety of employment opportunities for digital communicators.

Program Requirements

Digital Literacy

Within the framework of art and design, digital literacy will come to life for Digital Design students as you learn to solve real-world problems in the field with the tools in your hands. Go beyond mere website visuals to the basics behind the screen that enhance functionality and make for user-friendly online experiences.

Global Education

Take advantage of opportunities to explore art around the world through annual group Field Period® trips offered by Keuka College. These interdisciplinary trips provide opportunities to explore other cultures and peer into historic and contemporary art, architecture and other media. Reflect and evaluate on your travel and experiential learning through photojournalism, online blogs, and even video. Digital presentations focusing on reflective outcomes typically conclude the Field Period® study upon return to campus.

Facilities

Digital design students will take classes in our drawing suite, Mac Lab, and Library design lab, and will supplement their studies with fine arts classes in the studios of the College’s new Center for Art & Design in Hegemen Hall. Any courses related to design for theatre production will be held in our primary performance space, the Red Barn Theatre.

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