For those with a passion for esports and business, Keuka College offers a minor in Esports Management that is designed for students planning to shape a career in an exponentially growing market. Keuka College was the first NCAA Division III institution to field a competitive varsity team in esports, and is now pioneering this minor to provide students cutting-edge entry into the industry of global competitive video gaming. Learn to manage digital production, communication, marketing, and event promotion, all of which translates into a career in esports. Job opportunities include positions in business development, communications, broadcast production, event management and production, and league management.
Your immersion into new arenas will be led by faculty who are professionals and practitioners in esports, sports, and business leadership. Professors and adjunct professors in our Business and Management division lead all courses. You will glean from personal interaction and attention from our faculty, and the savvy business knowledge and real-world training they are ready to provide.
Faculty in the Division of Business and Management
Enhance your preparation for problem-solving issues in the esports management arena with additional courses focused on digital literacy. Learn to master appropriate digital tools, then build your skills through digital communications, enhanced with basic data analytics to enter the job market or go on to graduate study well-prepared. Some examples may include:
- boosting ticket sales through digital marketing
- analyzing data on players—your school's or the competition—to create a predictive model for building a well-balanced team.
- using open broadcast software to create new streaming content
Refine and enhance your knowledge of game theory and strategy with the digital tools that can help you be most effective in a competitive field.
Esports is a global industry with major leagues connecting people from all over the world. With the United States and Asia leading the market, esports has remained a global experience since its inception in the late 2000s, and is now driven through infrastructure development and enhanced global distribution channels.
In today’s global economy, esports entertainment is a growing industry. Keuka College is uniquely suited to prepare you for the international business arena, thanks to the business programs we offer at partner universities in China and Vietnam, taught by Keuka College faculty. You may choose to take advantage of opportunities to study abroad or conduct a Field Period® with one of our international partners, and in some cases, special scholarships may be available for these study-abroad or Field Period® opportunities.
Keuka College's esports varsity team practices and competes in our state-of-the-art Esports Arena. The room is highlighted by our Alienware X51 PC's and Oculus Rift Virtual Reality systems, as well as Xbox One and Nintendo Switch consoles, and also serves as a lab space for students in the Esports Management minor. Here students will apply the event management, team operations and broadcast production skills learned in the classroom.