Launch a career in competitive videogaming

About Esports Management at Keuka College

Looking to make a career in the gaming industry? Esports is a global entertainment industry that encompasses competitive video gaming. With an Esports management minor, you will develop the skills associated with Esports operations, such as marketing, event management, broadcasting, content creation, strategic planning, and personnel management. In addition, you’ll have an opportunity to be a member of our Esports operations team, which produces events on campus that include games such as League of Legends, Hearthstone, NBA2K, and Overwatch. Further develop your career options through hands-on Field Period® experiences in this emerging—and exciting—industry.

Esports Management Program Highlights

Team-Focused

Elevate your game by integrating the best practices from business, marketing, psychology, and communications in an interdisciplinary team environment.

Career-Targeted

Starting with your first year, gain real-world knowledge in esports thanks to Field Period® experiences. Build your portfolio around the production of esports tournaments and invitational events, positioning you for a professional career in this emerging industry.

Versatile

You’ll learn to master the fast-paced workflow of esports operations and apply the skills you build to any project in the industry.

Explore Esports Management

Program Overview

For those with a passion for esports and business, Keuka College offers a minor in Esports Management that is designed for students planning to shape a career in an exponentially growing market. Keuka College was the first NCAA Division III institution to field a competitive varsity team in esports, and is now pioneering this minor to provide students cutting-edge entry into the industry of global competitive video gaming. Learn to manage digital production, communication, marketing, and event promotion, all of which translates into a career in esports. Job opportunities include positions in business development, communications, broadcast production, event management and production, and league management.

The Faculty

Your immersion into new arenas will be led by faculty who are professionals and practitioners in esports, sports, and business leadership. Professors and adjunct professors in our Business and Management division lead all courses. You will glean from personal interaction and attention from our faculty, and the savvy business knowledge and real-world training they are ready to provide.

Faculty in the Division of Business and Management

Digital Literacy

Enhance your preparation for problem-solving issues in the esports management arena with additional courses focused on digital literacy. Learn to master appropriate digital tools, then build your skills through digital communications, enhanced with basic data analytics to enter the job market or go on to graduate study well-prepared. Some examples may include:

  • boosting ticket sales through digital marketing
  • analyzing data on players—your school's or the competition—to create a predictive model for building a well-balanced team. 
  • using open broadcast software to create new streaming content

Refine and enhance your knowledge of game theory and strategy with the digital tools that can help you be most effective in a competitive field.  

Global Education

Esports is a global industry with major leagues connecting people from all over the world. With the United States and Asia leading the market, esports has remained a global experience since its inception in the late 2000s, and is now driven through infrastructure development and enhanced global distribution channels.

In today’s global economy, esports entertainment is a growing industry. Keuka College is uniquely suited to prepare you for the international business arena, thanks to the business programs we offer at partner universities in China and Vietnam, taught by Keuka College faculty. You may choose to take advantage of opportunities to study abroad or conduct a Field Period® with one of our international partners, and in some cases, special scholarships may be available for these study-abroad or Field Period® opportunities.

Facilities

Keuka College's esports varsity team practices and competes in our state-of-the-art Esports Arena. The room is highlighted by our Alienware X51 PC's and Oculus Rift Virtual Reality systems, as well as Xbox One and Nintendo Switch consoles, and also serves as a lab space for students in the Esports Management minor. Here students will apply the event management, team operations and broadcast production skills learned in the classroom.

Extracurriculars

Keuka College is the first NCAA Division III institution to host a varsity esports team. Student-athletes on our esports team will find support from a full-time coach, attend regular practice sessions, and represent the ​Wolves in matches and championship tournaments. The team competes against schools from across the country, including prominent Division I schools. The KC Wolves are building a competitive record of successful performance against schools much larger in size, in games like League of Legends, Overwatch, Rocket League, and Super Smash Brothers. 

What can you do with this degree?

Thinking about your future career? Here are some sample job titles that people with similar degrees have at organizations around the country.

• Chief Executive Officer (CEO)
• Chief Operating Officer (COO)
• Commissioner of Internal Revenue
• County Commissioner
• Government Service Executive
• Governor
• Mayor
• Department Store General Manager
• General Manager
• General Superintendent
• Manufacturing Operations Manager
• Operations Manager
• Radio Station Manager
• Television Station Manager
• Advertising Manager
• Administrative Services Manager
• Business Office Manager
• Business Unit Manager
• Facilities Manager
• Records Management Director
• Records and Information Manager
• Promotion Manager
• Industrial Production Manager
• Manufacturing Director
• Plant Chief
• Plant Manager
• Plant Superintendent

Demand & Salary Data

Career Group Career Summary Median Annual Wage in 2015sort ascending Predicted Openings Between 2014 and 2024 Change in Demand for These Jobs, 2024 vs. 2014 Education Typically Needed
Chief Executives

Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.

$175,110 58,400 -4,100 Bachelor's degree
Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$113,860 108,000 19,000 Bachelor's degree
Managers, All Other

All managers not listed separately.

$104,850 255,400 38,000 Bachelor's degree
General and Operations Managers

Plan, direct, or coordinate the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services.

$97,730 688,800 151,100 Bachelor's degree
Industrial Production Managers

Plan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications.

$93,940 49,100 -6,300 Bachelor's degree
Construction Managers

Plan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.

$87,400 70,100 17,800 Bachelor's degree
Administrative Services Managers

Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, facilities planning and maintenance, custodial operations, and other office support services.

$86,110 77,200 23,500 Bachelor's degree
Management Analysts

Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.

$81,320 208,500 103,400 Bachelor's degree
Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$75,370 28,300 9,400 Doctoral or professional degree
Social and Community Service Managers

Plan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.

$63,530 49,800 13,200 Bachelor's degree

Data Source: U.S. Bureau of Labor Statistics

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