Mission and Strategic Plan

Strategic Plan Goals

Four strategic goals and 20 objectives pave the road ahead.

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Campus Master Plan

A ten-year, $150 million vision for the future of the home campus.

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They guide every strategic, operational, and managerial decision, and are also the unifying driving forces as reflected in every educational policy and budget development.

Keuka College believes there is no substitute for the emotional maturation, social development, and increased self-sufficiency that takes place through the college experience.

The need to adapt to changing forces and circumstances, and to have a distinctive, desirable, compelling vision, is paramount. The Board, at its June 2012 retreat, endorsed the new mission and vision statements, and reaffirmed our set of values.


To create exemplary citizens and leaders to serve the nation and the world.


We provide a transformational liberal-arts based education, strengthened by experiential learning, which challenges students to develop their intellectual curiosity and to realize, with purpose and integrity, their full personal and professional potential.



At Keuka College, behaving ethically and with integrity means being honest, keeping promises, and respecting the property and interests of others. Our personal and professional integrity guides the actions of our College community; supports the character development, wellness, and spirituality of our students; and makes us a more civil society. Keuka College develops integrity and ethical behavior in its students through the curriculum and by consistent modeling of honest and forthright behavior by faculty, staff, administration, and alumni.

Academic Excellence

At Keuka College, academic excellence is central to the College’s educational mission, and high expectations are set for students and faculty. We value intellectual achievement and scholarship, employ innovative and engaging educational practices to develop the whole person, and emphasize the cultivation of critical thinking skills and the love of learning. Academic excellence is not solely a function of the intellectual abilities of the students, but is highly dependent on the quality and rigor of the teaching/learning process.


At Keuka College, we provide a holistic learning experience fostering the intellectual and personal growth of each student. Students, teachers, staff, and alumni are engaged in a way that connects the learning process to the world beyond the College. Through academic programs, collaborative partnerships and experiential learning experiences, Keuka College students broaden their skills and perspectives of careers, personal responsibility, wellness, and civic engagement.


At Keuka College, we acknowledge, respect, and celebrate our differences. Our community consists of many identities, each of which provides a valued perspective. We foster an inclusive environment in which we intentionally work toward understanding, respecting, and appreciating diversity. In doing so, we move beyond tolerance to understanding and mutual respect.

Global Perspective

At Keuka College, having a global perspective means being open-minded when working with people of diverse geographical origin and cultural heritage – learning from them, and they from us. In order to prepare students for the world, we provide them with opportunities to learn and interact with other cultures, peoples, and perspectives. Student exposure occurs in many ways: in the classroom through our domestic and international academic programs and curricula, and outside the classroom through multiple opportunities to interact with people from diverse backgrounds and experiences.


At Keuka College, we are committed to preserving and building our legacy for future generations and to fostering a sense of responsibility and commitment to the College. Active stewardship is an ethical and institutional responsibility that embodies careful, prudent utilization and management of our resources, including our people, financial holdings, natural resources, and capital assets. The College and its constituents have a moral and financial imperative to use our many and varied resources in ways that are effective, efficient, and sustainable.


At Keuka College, we believe citizenship includes aspects of leadership, service, and social responsibility. All members of the Keuka College community strive to be good leaders and exemplary citizens. Effective leaders and citizens exhibit common traits of wisdom, determination, vision, emotional intelligence, empathy, and social responsibility. We actively model these qualities and mentor their development, thereby demonstrating and encouraging exemplary citizenship – locally, nationally, and globally.

The President's Higher Education Community Service Honor Roll
New York College of Distinction
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National College of Distinction
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