Business Management

Accelerate Your Career and Amplify Your Earning Potential

Keuka College's organizational management program is a degree in business management that's designed to give you the management, coaching, and leadership skills that modern organizations seek in their leadership teams.

This business management degree was created to fit a broad range of industries and specialties, maximizing your opportunities for advancement or career change. 

Whether you're an aspiring manager looking for a head start, or a seasoned professional interested in sharpening your skills, Keuka College's business management program will give you the skills and knowledge necessary to succeed.

Alyssa Frederick Selfie

Interested in Increasing Your Salary?

A makeup artist and finance industry specialist restarted her career as a healthcare project manager after earning her business management degree.

See the truth she discovered about her earning potential.

Read More

Learn More About This Degree

Keuka College’s program provides working professionals like you the opportunity to earn your business management degree without sacrificing time at work or with your family.

If you have prior college credit, you can earn your bachelor’s degree in just about two years. Best of all, our evening and online format means you'll get the benefits of face-to-face instruction combined with the flexibility of online.

How Does Evening & Online Work?

  • Attend face-to-face class just one night each week for 4 hours at a location close to home.
  • Complete assignments and readings online when it fits your schedule.
  • Earn your degree in about two years.

We make it as convenient as possible for working adults like you to earn their Keuka College degrees. 

Admissions Requirements

  • Completion of approximately 60 transferable credit hours from an accredited college, university, or post-secondary institution(s). 
  • Cumulative minimum grade point average (GPA) of 2.0 on a 4.0 scale.
  • Applicants must demonstrate an appropriate combination of maturity, experience, and motivation. 

How to Apply

  • Complete your Application for Admission online.
  • Submit all official transcripts from each college or university you've attended.
  • Pay your $50 non-refundable application fee.

Worried About Something?

We realize one size never fits all. If there's something on your mind, reach out to us and let us know! Give us a call at (315) 279-5406 or email adlearn@keuka.edu.

Your business management degree program includes a number of courses that will provide you will a well-rounded, robust business education. Areas you'll explore include:

  • Accounting and Finance
  • Marketing
  • Information Technology
  • Human Capital Management
  • Leadership

The list below is a sample of the courses you'll take as part of your program. Please know that this list is subject to change as the program is reviewed and enhanced to provide you the best business management degree possible.

BUS-301 : Introduction to Business Research 3

This course will serve as an introduction to the rationale and procedures of business research. While emphasizing business writing skills, topics will include: nature and purposes of research; access and library research tools for bricks and mortar and online resources and methods necessary for application in the business environment. Students will develop critical skills needed as consumers and producers of research. By the end of the course, students will have the following knowledge and skills: 1. Knowledge of how to engage in independent research that is pertinent to his or her career. The independent research is to be carried out in the library and through companies, associations, unions, government agencies, brokers, and other sources of vital information. 2. Understanding of how to develop teamwork by assisting each other in obtaining information regarding their stated interests and goals. 3. Understanding research techniques and methods of obtaining pertinent information for current or future careers.

BUS-320 : Intro Research and Analysis/Statistics 4

An introduction to research and its tools for the adult learner as both a consumer and producer of statistics and research. This module has specific emphasis upon helping the adult learner to complete the action research project and understand managerial decision-making processes.

BUS-335 : Issues in Management 3

In this module, adult learners examine management control functions, strategic planning, and organizational structure and design. Also studied are motivational theory and its application to individual and group functioning in work and home situations. Leadership styles related to particular circumstances are analyzed. Negotiation concepts and skills are covered through readings and class practice, with an analysis of the effect on productivity. Total Quality Management (TQM) is contrasted with Management by Objectives (MBO).

BUS-341 : Accounting for Managers 3

This course will provide an overview of the preparation, analysis, and understanding of financial statements and how the information is also used for internal planning, control and decision-making. This course stresses the importance and usefulness of relevant accounting information and will cover such topics as financial statement presentation and analysis, costing methods, short-term and long-term decision making, budgeting, and variance analysis.

BUS-355 : Managerial Finance 3

This module first covers the organization-wide use of financial planning within the firm. The adult learner then explores the financial tools available for planning and analysis, as well as how those tools are utilized to manage cash flows and financial resources, and to evaluate future investment opportunities. Next, three primary topics in corporate finance are developed. These topics include the importance of short-term finance for current operations, the use of capital budgeting tools for investment analysis, and the foundation of long-term finance for defining the organization's cost of capital and optimal capital structure.

BUS-430 : Legal, Ethical, Regulatory Business 3

This course addresses the diversity implications as a normal and necessary part of business decisions in the legal environment. It offers a view of the legal environment of business from the broader perspective of not only the law and its theory, but also how it works in practice taking into consideration the factors of ethics and diversity. The goal of this course is to equip students for the legal, ethical, regulatory, and diversity implications of the business world they will move into, so that their decisions do not result in surprising, expensive, protracted, and embarrassing litigation that could have easily been avoided. By the end of this course, students will have the following knowledge and skills: 1. Understanding of what law is and what it is designed to do. 2. Understanding of the interplay between law, equity, morals, and justice. 3. Knowledge of the various areas and different classifications of law. 4. Understanding the role and importance of ethics in business. 5. Understand the interplay of the law and regulation in the business environment. 6. Understanding how diversity may play a role in business and legal issues.

BUS-440 : Project Management 3

This course teaches the skills of process management in a wide range of project applications from concept through operations. Planning, scheduling, controlling, economic analysis, quality control, and customer satisfaction are stressed in this course". By the end of this course, students will have the following knowledge and skills: 1. Understanding of project management principles and practices. 2. Knowledge of the influences of an organization and its stakeholders on a project. 3. Understanding of the integration, scope, and time management elements of a project.

BUS-450 : Strategic Planning 3

This course introduces adult learners to various management planning models and techniques and applies these to business cases. It stresses the concepts of strategic planning and strategic management.

BUS-490 : Business Simulation 3

Executives and Managers realize that the most important part of a business strategy is executing it. Unfortunately, most organizations are better at developing a strategic plan than implementing one. This course will build upon your previous course work by actually applying a business strategy in an organization using a business simulation. Business simulations are one of the many different methods for learning business skills. Reading textbooks teaches the foundations of business theory, and real-world experience often shows the difficulty of putting those theories into practice. A web based management simulation game is used in this course. In the simulation, you and your group will be competing directly against other teams in your class. The simulation provides a very dynamic learning experience. Customers and competitors will change, new products will be introduced, and the economy will have its ups and downs. Competing in this environment will require complex analysis and decision-making. The simulation challenges you to make tough decisions in Accounting, Finance, Marketing, Manufacturing, Negotiations, and Profit Analysis. The simulation is designed to be a fun, but challenging experience.

CMP-350 : Management Information Systems 3

This course serves as an introduction to information systems concepts and applications in business. Topics include software, hardware, decision support and knowledge based systems, database, information systems design and implementation, and the management of information systems. By the end of this course, the students will have the following knowledge and skills: 1. Understand the relationships between the use of information systems and business productivity. 2. Be able to provide overviews on a variety of special information systems, such as Business Intelligence, Geographic Information Systems, operating systems, etc. 3. Know protocols, standards, and standard-setting agencies and organizations in information systems. 4. Understand the practice and relevance of information systems auditing and governance.

ECO-350 : Principles of Economic Theory 3

Economics is the social science of choices, whether that choice is made by an individual, a firm, a government or a planet. It is a science in that economists try to explain and rationalize behavior through models and hypothesis testing. It is social science because, at the end of the day, interaction between economic agents is what drives the most interesting and engaging questions in the discipline. This course will introduce to you what it means to "think like an economist." We begin with the foundations that underlie all of economics. We then divide and explore the two broad divisions within economics: microeconomics, which deals with individual agents' behavior, and macroeconomics, which deals with broad trends of the economy. By the end of this course, the students will have the following knowledge and skills: 1. Understanding the principles of economic theory. 2. Knowledge of the fundamental principles of micro-economic and macro-economic theory. 3. Ability to make decisions that apply their knowledge of 'thinking like an economist' to a current relevant situation.

ECO-370 : Principles of Sustainability 3

The purpose of this class is to explore current challenges and opportunities facing firms in the area of sustainability. Through lectures, case discussions, and a course-long project, each week we will examine and critically evaluate contemporary trends in sustainable business practices with respect to environmental protection, community/economic development, and consumer welfare. Using the realm of sustainable business practices, we will address related issues of incorporating social values into business objectives, social responsibility and the need to meet triple bottom lines relating to people, planet, and profit. The learning objectives of the course ensure the students have the following knowledge and skills: 1) Understanding the relationship between sustainable business practices, consumer welfare, and ecological systems. 2) Understanding the business practices that work harmoniously with nature. 3) Understanding the interdisciplinary nature of sustainable enterprise. 4) Understanding how a sustainable philosophy can be implemented to compliment the greater context of a firm's corporate strategy.

EXP-300 : Foundations for Adult & Exp Learning

Foundations for Adult and Experiential Learning will introduce students to the scholarly demands of Keuka College and provide an understanding of the liberal arts for adult students in higher education. Students will critically evaluate their educational journey and professional goals through the exploration of adult learning theory, philosophies of education, and learning styles. This course will utilize critical reading, active discussion, and reflective writing to help adult students become a contributing member of an academic community of learners.

EXP-490 : Capstone Experiential Portfolio 2

This course focuses on the development of the student experiential portfolio. Building from PSY 301, students are asked to prepare 5 Kolb style reflections designed to integrate their course work into their lived experience. In the final capstone course, this process is synthesized. Students are challenged to assess their development against their personal mission, values, and goal statements developed in PSY 301. By the end of the course, the students will have skills and knowledge in the understanding of self-direction and accomplishments through synthesis of their style reflections.

INS-301T : IS: Building a Culture of Health 3

A writing-intensive capstone course for the General Education curriculum that provides students with guidance in their application of interdisciplinary knowledge to problem solving. Students are challenged to practice critical and creative thinking skills, and they are expected to demonstrate competence in oral, written, and other creative modes of expression. This course is open to all majors. This course undertakes in depth exploration of the internal and external factors that influence health in the United States. By taking a cross- disciplinary and health-focused approach, students are guided to critically examine social, genetic, technological, cultural, economic, and political factors that impact the health of a community. Employing concepts from the liberal arts, sciences, and technologies as well as evidence-based data, students will analyze cross-disciplinary factors relevant to health and community, and will develop proposals for effective community solutions and intervention strategies. Students will also be guided to apply course learning to individual health and reflect on ways to optimize their own personal culture of health.

MKT-365 : Marketing Principles in Global Business 3

Marketing is an important business function and a key to the success of every company. This course explores the emergent application of technology that will allow students to market in more efficient ways, while maintaining that the classic elements of product, price, placement and promotion still hold true. In this course we explore the maxim that when carefully applied, technology will improve the efficiency of, but not the basic nature of, marketing. By the end of this course, students will have the following knowledge and skills: 1. Understanding marketing concepts and strategies. 2. Knowing the importance of customer needs and wants as the foundation for marketing decision-making. 3. Knowing the processes and techniques used in marketing decision-making. 4. Understanding the complexity of marketing decision-making in light of economic, societal and ethical demands.

ORG-435 : Systems Approach to Organizational Chg 3

Adult learners examine the formal and informal functions of organizations and analyze an agency or organization based on a systems model. Adult learners will also analyze and solve organizational problems using a step-by-step method. This analysis will be applied to adult learners' work-related independent study projects.

ORG-445 : Human Resources Management 3

Through assigned readings, simulations, case studies, and class discussions, adult learners explore the values and perceptions of selected groups affecting social and economic life through analysis of policies and practices of recruitment, selection, training, development, and compensation of employees.

PSY-301 : Adult Development and Life Assessment 3

This course introduces adult learners to adult development theory and links these concepts to life through a process of individual reflection. Both classical and contemporary adult development theory are examined.

ENG-300 : College Writing for Transfer Students 4

A grade of C or higher is required to pass this course. College Writing for Transfer Students prepares students from varied writing backgrounds for the upper-level academic writing required at Keuka College. In this course, students develop the skills necessary to write effective and coherent papers that likewise meet the standards of strong academic writing. Attention to grammatical competence and effective writing strategies.

To review a full list of program requirements and course descriptions, please see the Keuka College Record's information on the Organizational Management program.

In addition to Keuka College’s institutional accreditation by the Middle States Commission on Higher Education, the College has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road, Lenexa, Kansas, USA.

IACBE Information

Dr. Steven Barber

Assistant Professor of Finance

Academic Credentials

Rochester Institute of Technology
Ph.D. in Sustainability
Rochester Institute of Technology
M.S. in Finance
Cornell University
B.A. in Archaeology
Cornell University
B.A. in Geology

Jeff Bray

Associate Director of Athletics
Adjunct Instructor of Sports Management

Academic Credentials

Boise State University
M.A.
Kansas State University
B.S.

Kim DeRuby

Assistant Professor of Marketing

Academic Credentials

Clarkson University
M.B.A.
SUNY Plattsburgh
B.S.

Dr. Deb Gregory

Program Manager for Organizational Management and Masters in Management

Academic Credentials

Fordham University
Ed.D.
Western Connecticut State University
M.S.
Hobart & William Smith Colleges
B.A.

Mark McNaney

Assistant Professor of Business Administration

Academic Credentials

University of Rochester
M.S.
Elmira College
B.S.
Corning Community College
A.A.S

Biography

I am a native Upstate New Yorker, having lived in Elmira, the Rochester area, and in the Finger Lakes for my whole life. I have worked in the food industry (The Great Atlantic & Pacific Tea Company), office products (Xerox Corporation), and healthcare administration (University of Rochester Medical Center, Finger Lakes Health, and SUNY Upstate Medical Center).

My professional experience encompasses accounting and business financial management, strategic business and product planning, operations management, customer service management, marketing, and healthcare administration. I am a graduate of Corning Community College (A.A.S.), Elmira College (B.S.) and the University of Rochester (M.S.). On a less serious note, I am a certified judge for the Kansas City Barbeque Society (recently judging in Lake Placid and in Auburn), and I enjoy reading and fly fishing.

Stacey Mirinaviciene, C.P.A.

Associate Professor of Accounting
Adjunct Instructor of Business

Academic Credentials

New York Institute of Technology
M.B.A.

Biography

Ms. Stacey Mirinaviciene is a Certified Public Accountant with her own full service accounting practice, experienced in audits, tax, business consulting.

She has over 20 years of experience in both international and national business financial management, held several high level positions, including CFO, and Controller.

Ms. Mirinaviciene is serving as a treasurer on the board of directors in Shawnie Commons, active member of Roslyn Chamber of Commerce. She is a member of the American Institute of CPA’s (AICPA), the New York State Society of CPA’s (NYSCPA).

Ms. Mirinaviciene had extensive international and national teaching experience.

Professional Interests

Accounting, Taxation, Audits, Accounting Research

Dr. Ed Silverman

Division Chair
Professor of Business

Academic Credentials

University of Maryland
Ph.D.
SUNY Binghamton
M.B.A.
University of Maryland
M.S.W.
SUNY Binghamton
B.A.

Dr. Josh Staley

Assistant Professor of Psychology and Esports Management
Head Coach, Esports

Academic Credentials

Stephen F. Austin State University
Ph.D.
Stephen F. Austin State University
M.A. in Psychology
Stephen F. Austin State University
B.S. in Psychology

Ann Tuttle

Dean of International Programs, USA
Professor Emerita of Management

Academic Credentials

Syracuse University
M.B.A.
SUNY College at Buffalo
B.S.

Biography

For more than 20 years of teaching various business and management courses, Dean Tuttle brings a recognized passion and love of both business and teaching to the classroom.

Consistently praised by students and peers for her direct interaction with students and her devotion to their well being, Dean Tuttle has a well-deserved reputation for integrating practical necessities of the workplace into the academic environment of college. This led to her being named Keuka College's 2007 Professor of the Year.

Dean Tuttle brings a rich business background to Keuka College, having managed word processing centers at a Fortune 500 company, and having held sales and marketing positions.

Her syllabus for her Organizational Behavior course was featured in the April 2004 issue of the Chronicle of Higher Education.

Dean Tuttle has held many leadership roles, such as President of Schuyler Nursery School Board of Directors, Chair of the Keuka's Division of Business and Management, and Chair of the International Assembly of Collegiate Business Education (IACBE) Board of Directors. Dean Tuttle greatly enjoys the experience of taking what she learns from participating in business operations and bringing it back to the classroom to share with her students.

Stanley Wilczek

Assistant Professor of Management
Adjunct Instructor

Academic Credentials

Harvard University
A.M.P.
Syracuse University
M.B.A.
University at Buffalo
B.S.

Contact Information

Anne Piorkowski

Assistant Director of Admissions

(315) 694-3244
apiorkowski@keuka.edu