Keuka College's marketing degrees each blend the fundamentals of business and marketing with computer applications, content creation, storytelling, and analytics to ensure you're ready for a variety of marketing roles in a diverse array of industries.
Which Marketing Degree is Right for Me?
- The B.S. in Digital Marketing program includes a strong emphasis on interactive and visual design, content creation, social media, and storytelling. The Digital Marketing degree is ideal for those who see themselves in hands-on media production, digital advertising, SEO, copywriting, or creative careers.
- The B.S. in Marketing program includes courses in accounting and finance, human resources management, strategic planning, enterprise technology, and macroeconomics. The Marketing degree is best suited for those who see themselves in brand and product management, marketing operations, analyst, or executive leadership roles.