Keuka College Logo

Marketing Degrees

Play This Video!

Conquer the World with a Marketing Degree

The business landscape is changing rapidly, and marketers are needed across every industry. That means a lot of job opportunities in a variety of different fields—from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. 
 
By pursuing a marketing degree at Keuka College, you will learn alongside faculty and mentors who are leaders in their respective fields, while utilizing the newest and most effective technologies in marketing.
 
Keuka College’s marketing programs equip you with the knowledge and skills necessary to be successful in one of today’s most dynamic fields. Marketing is offered as a major and a minor, making it easy for you to add a marketing emphasis to whatever path you choose at Keuka College.

Program Highlights

Internship Every Year

Field Period experiences mean you'll graduate with more than 560 hours of real-world marketing experience. Explore different ways you can use your marketing degree every year, starting your first year. 

Gain In-Demand, Critical Skills

From data analysis to writing and graphic design, your marketing degree will expose you to a medley of today's most in-demand business skills. And you'll personalize your degree to focus on the skills needed for the career that interests you most.

Real-World Projects

Capstone courses and a focus on experiential learning means that real-world projects are integrated throughout your program. You'll partner with regional small businesses and non-profits to build your knowledge while impacting bottom lines and effecting change. 

GET TO KNOW US A LITTLE BETTER

We asked our students to tell you why Keuka College was the best choice for them — and why Keuka College could be the best choice for you.

Just fill in your information below and we’ll email or text what they said right now.

Loading...
Skylar

Through the marketing program, I am now working with mentors such as Sandra Pope, a marketer for family-owned, New York City-based restaurant group fresh&co, and Carianne Polo, chief executive officer at the marketing agency New Park Creative.

I told everyone how I got to meet people who are where I want to be in the future.

— Skylar Revette ’22

Keuka College's marketing degrees each blend the fundamentals of business and marketing with computer applications, content creation, storytelling, and analytics to ensure you're ready for a variety of marketing roles in a diverse array of industries. 

Program Requirements

Which Marketing Degree is Right for Me?

  • The B.S. in Digital Marketing program includes a strong emphasis on interactive and visual design, content creation, social media, and storytelling. The Digital Marketing degree is ideal for those who see themselves in hands-on media production, digital advertising, SEO, copywriting, or creative careers. 
  • The B.S. in Marketing program includes courses in accounting and finance, human resources management, strategic planning, enterprise technology, and macroeconomics. The Marketing degree is best suited for those who see themselves in brand and product management, marketing operations, analyst, or executive leadership roles. 
Two people sitting in a room in chairs smiling

What Can I Do with a Marketing Degree?

A Marketing degree is incredibly versatile and opens a world of career opportunities, including:

  • Advertising Manager
  • Advertising Sales Agent
  • Behavioral Analytics Analyst
  • Brand Manager
  • Content Strategist/Creator
  • Customer Data Analyst
  • Customer Relationship Manager
  • eCommerce Marketing Specialist
  • Email Marketing Specialist
  • Influencer Marketing Specialist
  • Marketing Manager
  • Market Research Analyst
  • Pay-Per-Click (PPC) Manager
  • Promotions Manager
  • Public Relations Specialist
  • Sales Agent/Manager
  • SEO/SEM Specialist
  • Social Media Strategist

Keuka College's Field Period

Much More Than An Annual Internship

A woman looks at a mountain. There is a goal flag on the top of the mountain, and dotted lines and milestone markers that track toward the goal.

icon of two people near a document

Build Your Résumé

And Your Own Professional Network

icon of experience gears

Get Real Experience

You'll Use in Your Field and Throughout Your Life

icon of a compass

Discover Yourself

Learn What You Like and Where You Want to Go

“

My Field Period® internship was awesome, and I was offered a part-time job at the end.

My job is heavy on communications, but it’s also part marketing, part PR, and I love it. It’s the first job that has truly lined up with my career. It’s helped me decide that I want to take my marketing education a step further and go to graduate school and become a marketing analyst.

— Danielle Bosch ’21

Recent Marketing Field Periods

Marketing majors often use Field Period to explore different career paths and types of organizations, from professional sports teams to non-profits. Some recent Field Period sites include:

  • Binghamton Devils
  • Bristol Valley Theater
  • Century 21
  • Champion Outlet
  • Climbing Bines Brewing
  • Community Place of Rochester
  • Corning Inc.
  • CreAgent Marketing
  • Eaves Family Dental Group
  • ECG Promotions
  • Elmira Downtown Development
  • Elmira Enforcers
  • Elmira First Arena
  • Elmira Pioneers
  • Empire Access
  • Enterprise Rent-A-Car
  • Ewing Graphics
  • Finger Lakes Boating Museum
  • Finger Lakes Tourism Alliance
  • Friendly Ford Inc.
  • Hillcrest Coatings
  • Hilliard Corporation
  • Hillside Family of Agencies
  • Hudson Valley Renegades
  • Infinit Technology Solutions
  • KeyBank
  • Lakeside Country Club
  • Latorra Advertising
  • Level 3 Communications
  • LiDestri Foods Inc.
  • Lloyd Mechanical Company
  • New York Tribeca Group
  • Onclusive
  • OneMain Financial
  • Optimum Results
  • Park Construction Corp.
  • Pulos and Rosell LLP Attorneys
  • Three Brothers Winery
  • UR Medicine Thompson Health
  • Urban League of Rochester
  • Watkins Glen International
  • Wegmans
  • Welk Resorts
  • Winning Wines Consultancy

Keuka College’s business faculty are accomplished marketers, executives, and practitioners who will serve as mentors and help you achieve your goals.

Each of your professors come to the classroom with real-world experience in the field that complements their academic knowledge. Our faculty have worked in some of the world’s largest financial centers, served as leaders in Fortune 500 corporations, started (and continue to maintain) their own enterprises, and held executive roles with some of the world’s most prestigious brands.

Estimate Your Scholarship

How Would You Join Keuka College and with What GPA?

81%
81%

Estimated Scholarship Value

/year

With maximum state and federal aid, you could attend Keuka College for just per year. Check our math.

See More Scholarships

Affording Your Keuka College Education

Keuka College scholarships, state and federal grants, employer tuition remission, and military benefits are financial aid options that may be available to you. Our financial aid team is here to help you navigate the process and find as many opportunities as are available to you. 

Your application for admission is also your application for financial aid. It's free to apply, so why not start your application today?

Comparing Us to a SUNY or CUNY?
"Free tuition" at state schools doesn't come without costs. Even though Keuka College is private, that doesn't mean a state school will be less expensive for you, even if you're eligible for the Excelsior Scholarship.

Learn More and Get the Facts

We can't wait to have you as part of our #KCFamily! Your admissions counselor is here to help guide and support you every step of the way.

Admissions Requirements

  • Submit an Application for Undergraduate Admission and Scholarship Opportunities.
  • Keuka College is test optional and believes there's much more to you than just a test score. The admissions committee considers all application materials in its holistic review of your eligibility. 
  • There is no deadline to apply, and we offer rolling admissions. The sooner you submit your application, the sooner you'll receive your admissions decision and scholarship. In most cases, you'll receive a response from us within 1-2 weeks. 

Next Steps

Take a Virtual Tour

Visit Campus

Apply Online

Visit Us

Ways to Connect

Ball Hall Icon Personal Tour

One of the best ways to explore Keuka College is through a personalized campus visit.

Icon of two people talking Campus Events

Get the full campus experience at the lake!

An icon with a laptop inside. Virtual Tour

Explore Our Campus Now: Take a Virtual Tour

See the Full Calendar
You Might Also Like
Kim DeRuby's Strategic Marketing students worked with Mozaic

Keuka College Students Take Their Marketing Skills to the Community

Students use a Strategic Marketing Capstone Project to develop ways to boost the brand of a local non-profit agency.

Images of Kim and social media logos
A World of Marketing Experience Fuels Keuka College Students’ Inspiration
Danielle Bosche standing on the shore of a lake
Keuka College Internship Turns into Dream Career as a Marketing Analyst
Nickelodeon FP graphic
Her Very First College Internship Was at Nickelodeon!

Popular Searches

More at Keuka College