Learn to lead in today’s global, digitally connected world

About Management at Keuka College

Do you want to learn the art and science of leadership? Are you interested in a versatile degree that can take you just about anywhere? As a management student at Keuka College, you’ll learn how to lead teams, motivate others, use financial resources effectively, and structure processes to achieve your goals in the marketplace.

You’ll graduate with the knowledge, skills, and hands-on experience needed to flourish in today’s global business environment. The management program also prepares you for success in graduate business programs such as a master of science in management (MSM) or a master of business administration (MBA).

Management Program Highlights


Personalize your management degree by choosing a concentration in accounting, entrepreneurship, human resources, international business, marketing, or sports management.

Focus on Careers

You’ll graduate with a full résuméthanks to Field Period™, an annual experience that gives you the chance to hone your management skills and build your professional network.

Future Oriented

From business analytics and informatics to cutting-edge digital marketing strategies, you’ll learn the skills needed for success in today’s dynamic, digital business world.

Explore Management

Program Overview

Keuka College’s management major offers you a broad overview in business, management, and leadership. The base of your degree will include courses in accounting, business law, strategic management, business computer applications, economics, finance, marketing, human resources, and statistics.

You can personalize and customize your degree by selecting a concentration that interests you most. You can choose from accounting, entrepreneurship, international business, marketing, sports management, or human resources.

Real-world, hands-on experience is an important part of your management degree, and you’ll graduate from Keuka College with a full résumé in hand. The Keuka College Field Period™ provides you the chance to have four separate internships in business, starting your freshman year.

Hands-on experience is integrated throughout all of your business courses as well. You’ll have classes that include:

  • Industry business software
  • Organizational leadership lessons taught on the TeamWorks! Challenge Course
  • Stock-trading simulations
  • Building a business and marketing actual products

At Keuka College, you get to do much more than simply learn theory—you’ll see how textbook material applies to actual enterprises, and have the chance to practice your management skills before graduating.

Minor in Management

If you’re majoring in a professional field that might one day require you to lead people or manage resources, consider adding a minor in management.

You’ll learn the fundamentals of accounting, economics, human resources, marketing, and how business integrates in with our society. The management minor will prepare you for supervisory positions in an array of careers, ranging from social work and criminal justice to education and medicine.


At Keuka College, your management faculty are more than just great teachers. They’re accomplished leaders, managers, executives, entrepreneurs, and scholars who will serve as mentors and help you achieve your goals. As a management student, you’ll also have the chance to work with and study under the accomplished accountants, lawyers, and financial experts who comprise the College’s business and management faculty.

And each of your professors come to the classroom with real-world experience in the field that complements their academic knowledge. Our faculty have worked in some of the world’s largest financial centers, served as leaders in Fortune 500 corporations, started (and continue to maintain) their own enterprises, and held executive roles with some of the world’s most prestigious brands.

Faculty in the Division of Business and Management

Digital Learning

No matter how well you understand business, you won’t be an effective problem solver without an understanding of the digital tools that power today’s business world. Digital Learning at Keuka College, when combined with your management program, will teach you to:

Solve problems by thinking computationally—breaking large, complex problems into smaller, more simple ones—and creating scalable problem-solving processes

  • Design linear regression analyses that predict buyer behavior
  • Create and implement geo-targeted Internet advertising campaigns
  • Use digital tools to create interactive maps that show optimal consumer locations, sales territories, and more
  • Analyze candidate screening data to predict an employee’s success on the job
  • Use the latest digital production tools to tell stories and create stunning marketing campaigns
  • Master the software used in accounting and finance—including the proprietary systems leveraged by the IRS and state-of-the-art trading tools

Learning to analyze data and use it to support ideas and tell stories is also an essential business skill, and you’ll learn it here. You’ll learn how to programmatically access “big data” provided by government and other sources, write small programs that perform data analysis, create your own data-gathering systems, and utilize data to identify opportunities for new products, improve customer satisfaction and retention, and ultimately grow your bottom line.

Global Education

Today’s business world is more global and diverse than it’s ever been. As a management student, you’ll have the opportunity to explore business through domestic and international lenses. And if you’re interested in traveling abroad, Keuka College’s management program can provide you with the opportunity to travel.

Here are some of the ways Keuka College’s management program prepares you for today’s global business world.

China and Vietnam

Keuka College offers the management program at partner universities in China and Vietnam. These program are taught by the College’s American faculty, and many professors rotate through teaching in the U.S. and overseas. Professors come to the classroom with an unparalleled perspective on, and experience with, some of the world’s fastest-growing economies and the educational and business philosophies taught in Asia’s universities.

If you’re interested in studying for one or two semesters at a partner university in China or Vietnam, you can work with the division chair to create a personalized study-abroad program. The management program is identical in all three countries, and choosing to study overseas is the ultimate international business experience.

International Students

Nearly 10% of Keuka College’s undergraduate students come from other countries, many of whom choose to study management. You’ll have the chance to live and work with people from different backgrounds who bring different perspectives and experience to discussions about international marketing, finance, and economics.

Global Faculty

The Division of Business and Management has an incredibly diverse faculty with global backgrounds and experience. You’ll learn from professors who hail from—and studied at some of the top institutions in—the U.S., France, Russia, Lithuania, and Taiwan. In addition, all of the division’s faculty have diverse, multinational business experience.


Keuka College’s management faculty are active scholars and researchers, and they offer you the opportunity to partner on projects if that’s where your interests lie. Faculty research interests include entrepreneurship, leadership, corporate governance, discontinuous innovation, supply chain management, and accounting fraud and detection.


Keuka Commons is the newest building on Keuka College’s campus, and is home to the Division of Business and Management and the Center for Business Analytics and Health Informatics. Keuka Commons features industry standard computer labs and software, high-tech classrooms, faculty offices, as well as comfortable study space and convenient access to the caféand Starbucks coffee.

The Keuka Business Park in nearby Penn Yan houses space designated for STARTUP-NY, allowing the division and the College to partner with entrepreneurs to bring new and innovative products and services to the Finger Lakes region.

Entrepreneurs receive a tax benefit and expertise from the College’s faculty and students, while the College is able to help the regional economy and bring real-world business scenarios and problems to our students.

Experiential Learning

Keuka College’s Field Period™ provides you the chance to gain hands-on, real-world business experience each year you’re here. That means you’ll graduate with an impressive résumé and plenty of connections to help jumpstart your career.

In addition:

  • Keuka College’s Enactus (entrepreneurial, action, us) chapter, an international organization of business students, provides you with the chance to use your accounting and business knowledge to solve today’s business problems in the community.
  • The Volunteer Income Tax Assistance (VITA) center at Keuka College opens the door for you to become IRS-certified, which lets you prepare income tax returns for others before graduating.


In addition to Keuka College’s institutional accreditation by the Middle States Commission on Higher Education, the College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), located at 11374 Strang Line Road, Lenexa, Kansas, USA.

Ann Tuttle, professor of management at Keuka College, currently serves as chair of the accrediting body. Prior to her election in 2016, she served as chair in 2010, vice chair in 2009 and again in 2015. Professor Tuttle has served on Keuka College’s faculty since 1998.

The business programs in the following degrees are accredited by the IACBE:

  • Master of Science in Management
  • Bachelor of Science in:
    • Accounting
    • Management (also offered in China and Vietnam)
    • Marketing
    • Organizational Management

IACBE Annual Reports

Accreditation in China

The Keuka-China international relationship has the official approval of the Office of Academic Degrees Committee for the State Council in the People’s Republic of China.

Keuka College’s programs in China follow the rules and regulations of the Ministry of Education, People’s Republic of China. KCP provides the same degree and is accredited in the same way as Keuka College programs in the U.S. The bachelor of science in management degree is accredited by the International Association for Collegiate Business Education (IACBE).

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