Business Management

Keuka College’s Business Management Degree Can Take You Anywhere

Like so much else in the world, today’s global business environment is evolving. New industries, new strategies, new challenges; the business world is fast-paced and fast-changing. But there remains a constant: That ever-evolving business world still needs strong leaders. And that’s what you’ll learn in Keuka College’s Business Management Degree program: the art and science of leadership.

As a Business Management student at Keuka College, you’ll learn how to lead teams, motivate others, use financial resources effectively, and structure processes to achieve your goals in the marketplace. 

Your management faculty are more than just great teachers. They’re accomplished leaders, managers, executives, entrepreneurs, and scholars who will serve as mentors and help you achieve your goals. You’ll also have the chance to work with and study under the accomplished accountants, lawyers, and financial experts who comprise the College’s business and management faculty.

Program Highlights

An Internship Every Year

Real-world, hands-on experience is an important part of your Business Management degree. Every year, beginning your first year, you’ll design a Field Period® experience that could take you into an investment firm, a professional sports team’s front office, a bank, or city hall – anyplace where real-world business decisions are made. You’ll work alongside industry professionals, learning all that goes into leading a successful operation.

A Variety of Options

You can personalize and customize your degree by selecting a specific concentration. Among the varied, résumé-enhancing options: accounting, entrepreneurship, international business, marketing, sports management, or human resources.

Option to Earn Two Degrees in Four Years

Advance your career further, faster, by completing your bachelor’s degree in three years and using the fourth year to complete a master’s degree in a management field. In the same amount of time you planned to earn your bachelor’s degree, you can graduate with a master’s degree in hand, giving you a competitive edge in the marketplace.

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Keuka College’s Business Management major offers you a broad overview of business, management, and leadership and the opportunity to focus on the area that interests you most.

The base of your degree will include courses in accounting, business law, strategic management, business computer applications, economics, finance, marketing, human resources, and statistics.

You can also personalize and customize your degree by choosing one of the following concentrations:

  • Accounting
  • Entrepreneurship
  • Human Resources Management
  • International Business
  • Marketing
  • Sports Management

Whether you’re planning a career in traditional professions like commerce and communications or emerging disciplines like esports and clean energy, you’ll graduate with the knowledge, skills, and hands-on experience needed to flourish.

The Business Management degree also prepares you for success in graduate business programs such as a Master of Science in Management (MSM) or a Master of Business Administration (MBA).

What Can I Do with a Business Management Degree?

A business management degree is incredibly versatile and the skills you'll learn can be applied to every industry and sector. 

Where Can I Work?

  • Banks
  • Consulting Firms
  • Health Care Administration
  • Hospitality Industry
  • Insurance Companies
  • Manufacturing Companies
  • Marketing Agencies
  • Nonprofit Organizations
  • Public Relations Firms
  • Retail Management

Sample Job Titles

  • Agent/Business Manager
  • Budget Analyst
  • Event Planner
  • Financial Manager
  • Hotel Manager
  • Human Resources Specialist/Manager
  • Labor Relations Specialist
  • Management Analyst
  • Market Research Analyst
  • Marketing Specialist/Manager
  • Medical/Health Services Manager
  • Operations Manager
  • Public Relations Specialist
  • Recruiter
  • Sales Agent/Manager
  • Securities, Commodities, or Financial Services Sales Agent
  • Social and Community Service/Nonprofit Manager

Keuka College's Field Period

Much More Than An Annual Internship

A woman looks at a mountain. There is a goal flag on the top of the mountain, and dotted lines and milestone markers that track toward the goal.

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Build Your Résumé

And Your Own Professional Network

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Get Real Experience

You'll Use in Your Field and Throughout Your Life

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Discover Yourself

Learn What You Like and Where You Want to Go

My Field Period® introduced me to the world of Business Management in an industry with many moving parts—all of which rely on each other to make the whole resort run effectively and profitably. My first foray into the world of field experience at Keuka College was one in which I learned, grew, and determined that I had made the right decision in my college choice. I was challenged, and in meeting that challenge, I believe that I am on the right path with my education at Keuka College.

Ethan Ball ‘23

Where Can a Business Management Field Period® Take You?

Business Management majors often use Field Period® to explore different career paths in various professional settings across the country and around the world. Some recent Field Period® sites include:

  • Abandon Brewery
  • Adirondack Thunder
  • Adpro Sports
  • AFLAC
  • Binghamton Devils
  • Binghamton University
  • Bristol Valley Theater
  • Buffalo Bisons
  • Canandaigua National Bank
  • City of Canandaigua
  • Cleveland Browns
  • Corning Inc.
  • Dixon-Schwabl Advertising
  • Elmira Enforcers
  • Finger Lakes Health
  • G.W. Lisk Company, Inc.
  • Geneva General Hospital
  • Glenn Curtiss Museum
  • Glenora Winery
  • Happiness House
  • ITT Corporation
  • KeyBank
  • Nationwide Insurance Company
  • NBT Bank
  • New York Power Authority
  • News Channel 9
  • Paychex
  • Radio Social
  • Rochester Red Wings
  • Syracuse Chiefs
  • State Farm
  • Tampa Bay Buccaneers
  • U.S. Bankruptcy Court
  • U.S. Securities and Exchange Commission
  • Watkins Glen International
  • Xerox Corp.
  • Young Entrepreneurs Academy

Your future business management professors are much more than exceptional teachers — they're accomplished researchers and extraordinary academic advisors. 

Your business management professors will get to know you as an individual. They'll help you maximize your strengths, improve upon your weaknesses, and advise you on the courses you'll need to take so you can make the most of your business management degree and enjoy the career of your dreams, whether your next step is a career or graduate school.

Estimate Your Scholarship

How Would You Join Keuka College and with What GPA?

81%
81%

Estimated Scholarship Value

/year

With maximum state and federal aid, you could attend Keuka College for just per year. Check our math.

More Financial Aid Info

Affording Your Keuka College Education

Keuka College scholarships, state and federal grants, employer tuition remission, and military benefits are financial aid options that may be available to you. Our financial aid team is here to help you navigate the process and find as many opportunities as are available to you. 

Your application for admission is also your application for financial aid. It's free to apply, so why not start your application today?

Comparing Us to a SUNY or CUNY?
"Free tuition" at state schools doesn't come without costs. Even though Keuka College is private, that doesn't mean a state school will be less expensive for you, even if you're eligible for the Excelsior Scholarship.

Learn More and Get the Facts

We can't wait to have you as part of our #KCFamily! Your admissions counselor is here to help guide and support you every step of the way.

Admissions Requirements

  • Submit an Application for Undergraduate Admission and Scholarship Opportunities.
  • Keuka College is test optional and believes there's much more to you than just a test score. The admissions committee considers all application materials in its holistic review of your eligibility. 
  • There is no deadline to apply, and we offer rolling admissions. The sooner you submit your application, the sooner you'll receive your admissions decision and scholarship. In most cases, you'll receive a response from us within 1-2 weeks. 

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