Keuka College’s management major offers you a broad overview in business, management, and leadership. The base of your degree will include courses in accounting, business law, strategic management, business computer applications, economics, finance, marketing, human resources, and statistics.
You can personalize and customize your degree by selecting a concentration that interests you most. You can choose from accounting, entrepreneurship, international business, marketing, sports management, or human resources.
Real-world, hands-on experience is an important part of your management degree, and you’ll graduate from Keuka College with a full résumé in hand. The Keuka College Field Period™ provides you the chance to have four separate internships in business, starting your freshman year.
Hands-on experience is integrated throughout all of your business courses as well. You’ll have classes that include:
- Industry business software
- Organizational leadership lessons taught on the TeamWorks! Challenge Course
- Stock-trading simulations
- Building a business and marketing actual products
At Keuka College, you get to do much more than simply learn theory—you’ll see how textbook material applies to actual enterprises, and have the chance to practice your management skills before graduating.
Minor in Management
If you’re majoring in a professional field that might one day require you to lead people or manage resources, consider adding a minor in management.
You’ll learn the fundamentals of accounting, economics, human resources, marketing, and how business integrates in with our society. The management minor will prepare you for supervisory positions in an array of careers, ranging from social work and criminal justice to education and medicine.
At Keuka College, your management faculty are more than just great teachers. They’re accomplished leaders, managers, executives, entrepreneurs, and scholars who will serve as mentors and help you achieve your goals. As a management student, you’ll also have the chance to work with and study under the accomplished accountants, lawyers, and financial experts who comprise the College’s business and management faculty.
And each of your professors come to the classroom with real-world experience in the field that complements their academic knowledge. Our faculty have worked in some of the world’s largest financial centers, served as leaders in Fortune 500 corporations, started (and continue to maintain) their own enterprises, and held executive roles with some of the world’s most prestigious brands.
Faculty in the Division of Business and Management
No matter how well you understand business, you won’t be an effective problem solver without an understanding of the digital tools that power today’s business world. Digital Learning at Keuka College, when combined with your management program, will teach you to:
Solve problems by thinking computationally—breaking large, complex problems into smaller, more simple ones—and creating scalable problem-solving processes
- Design linear regression analyses that predict buyer behavior
- Create and implement geo-targeted Internet advertising campaigns
- Use digital tools to create interactive maps that show optimal consumer locations, sales territories, and more
- Analyze candidate screening data to predict an employee’s success on the job
- Use the latest digital production tools to tell stories and create stunning marketing campaigns
- Master the software used in accounting and finance—including the proprietary systems leveraged by the IRS and state-of-the-art trading tools
Learning to analyze data and use it to support ideas and tell stories is also an essential business skill, and you’ll learn it here. You’ll learn how to programmatically access “big data” provided by government and other sources, write small programs that perform data analysis, create your own data-gathering systems, and utilize data to identify opportunities for new products, improve customer satisfaction and retention, and ultimately grow your bottom line.
Today’s business world is more global and diverse than it’s ever been. As a management student, you’ll have the opportunity to explore business through domestic and international lenses. And if you’re interested in traveling abroad, Keuka College’s management program can provide you with the opportunity to travel.
Here are some of the ways Keuka College’s management program prepares you for today’s global business world.
China and Vietnam
Keuka College offers the management program at partner universities in China and Vietnam. These program are taught by the College’s American faculty, and many professors rotate through teaching in the U.S. and overseas. Professors come to the classroom with an unparalleled perspective on, and experience with, some of the world’s fastest-growing economies and the educational and business philosophies taught in Asia’s universities.
If you’re interested in studying for one or two semesters at a partner university in China or Vietnam, you can work with the division chair to create a personalized study-abroad program. The management program is identical in all three countries, and choosing to study overseas is the ultimate international business experience.
International Students
Nearly 10% of Keuka College’s undergraduate students come from other countries, many of whom choose to study management. You’ll have the chance to live and work with people from different backgrounds who bring different perspectives and experience to discussions about international marketing, finance, and economics.
Global Faculty
The Division of Business and Management has an incredibly diverse faculty with global backgrounds and experience. You’ll learn from professors who hail from—and studied at some of the top institutions in—the U.S., France, Russia, Lithuania, and Taiwan. In addition, all of the division’s faculty have diverse, multinational business experience.
Keuka College’s management faculty are active scholars and researchers, and they offer you the opportunity to partner on projects if that’s where your interests lie. Faculty research interests include entrepreneurship, leadership, corporate governance, discontinuous innovation, supply chain management, and accounting fraud and detection.
Keuka Commons is the newest building on Keuka College’s campus, and is home to the Division of Business and Management and the Center for Business Analytics and Health Informatics. Keuka Commons features industry standard computer labs and software, high-tech classrooms, faculty offices, as well as comfortable study space and convenient access to the caféand Starbucks coffee.
The Keuka Business Park in nearby Penn Yan houses space designated for STARTUP-NY, allowing the division and the College to partner with entrepreneurs to bring new and innovative products and services to the Finger Lakes region.
Entrepreneurs receive a tax benefit and expertise from the College’s faculty and students, while the College is able to help the regional economy and bring real-world business scenarios and problems to our students.
