There’s never been a better time to enter the marketing profession. Social media marketing, mobile marketing, and Internet marketing have transformed the field. Everything is new, and that means lots of opportunities for those who are prepared.
Keuka College’s marketing major offers you a strong foundation in all the business fundamentals and exposure to a wide range of marketing areas—like consumer behavior, retail marketing, international marketing, Internet marketing, marketing research, marketing planning, public relations, and advertising.
You can combine your Field Period™ experiences, which give you professional experience and a network of contacts, with elective classes to fully customize your degree. Many students take advantage of our unique location in central New York—home of wine, microbrew beer, and craft cheese entrepreneurs.
Today’s business world is constantly changing; however, new technology, innovations, and ways of thinking present opportunities for the marketing-savvy graduate. Keuka College’s marketing program prepares you for success in the global marketplace.
Marketing is integral to every business and organization. No matter what your major, a marketing minor is a perfect complement. The minor would be especially useful to majors in social work, biomedical biology, ASL-English interpreting, art & design, and other majors that lead to entrepreneurial practices, or the need to promote your own products and services.