Master the Art and Science of Price, Product, Place, and Promotion
Marketing is everywhere. Marketing skills are sought after in all areas from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia.
Keuka College’s marketing programs equip you with the knowledge and skills necessary to be successful in one of today’s most dynamic fields. Marketing is offered as a major, a minor and a concentration, making it easy for you to add a marketing emphasis to whatever path you chose at Keuka College. You’ll take courses in advertising, public relations, consumer behavior, retail marketing, Internet marketing, and more.
Get Real Marketing Experience
Real-world, hands-on experience is an important part of your degree.
The Keuka College Field Period® gives you the chance to have four separate Marketing internships. You'll have the chance to explore different career paths and choose the one that's right for you.
Program Overview
Marketing Major
There’s never been a better time to enter the marketing profession. Social media marketing, mobile marketing, and Internet marketing have transformed the field. Everything is new, and that means lots of opportunities for those who are prepared.
Keuka College’s marketing major offers you a strong foundation in all the business fundamentals and exposure to a wide range of marketing areas—like consumer behavior, retail marketing, international marketing, Internet marketing, marketing research, marketing planning, public relations, and advertising.
You can combine your Field Period® experiences, which give you professional experience and a network of contacts, with elective classes to fully customize your degree. Many students take advantage of our unique location in central New York—home of wine, microbrew beer, and craft cheese entrepreneurs.
Today’s business world is constantly changing; however, new technology, innovations, and ways of thinking present opportunities for the marketing-savvy graduate. Keuka College’s marketing program prepares you for success in the global marketplace.
Marketing Minor
Marketing is integral to every business and organization. No matter what your major, a marketing minor is a perfect complement. The minor would be especially useful to majors in social work, biomedical biology, ASL-English interpreting, art & design, and other majors that lead to entrepreneurial practices, or the need to promote your own products and services.
Learn more about or Marketing Program
At Keuka College, your marketing faculty are more than just great teachers. They’re accomplished marketers, executives, and practitioners who will serve as mentors and help you achieve your goals. As a marketing student, you’ll also have the chance to work with and study under the accomplished leaders, teachers, entrepreneurs, and business scholars who comprise the College’s business and management faculty.
And each of your professors come to the classroom with real-world experience in the field that complements their academic knowledge. Our faculty have worked in some of the world’s largest financial centers, served as leaders in Fortune 500 corporations, started (and continue to maintain) their own enterprises, and held executive roles with some of the world’s most prestigious brands.
Dr. Steven Barber
Associate Professor of Finance and Accounting
Academic Credentials
- Rochester Institute of Technology
- Ph.D. in Sustainability
- Rochester Institute of Technology
- M.S. in Finance
- Cornell University
- B.A. in Archaeology
- Cornell University
- B.A. in Geology
Jeff Bray
Associate Director of Athletics
Adjunct Instructor of Sports Management
Academic Credentials
- Boise State University
- M.A.
- Kansas State University
- B.S.
Cassi Dunlop
Administrative Assistant, Business & Management
Jimmy Habecker
Assistant Director of Athletics for Athletic Communications
Adjunct Instructor of Sports Management
Academic Credentials
- Mount Union College
- B.A.
- Canisius College
- M.S. in Sports Administration
Lisa Hochadel
Assistant Professor of Accounting
Academic Credentials
- Syracuse University
- M.S. in Accounting
- Sate University of New York at Albany
- M.A. in Criminal Justice
- University if Buffalo School of Management
- B.S. in Accounting
Mark McNaney
Assistant Professor of Business Administration
Academic Credentials
- University of Rochester
- M.S.
- Elmira College
- B.S.
- Corning Community College
- A.A.S
Biography
I am a native Upstate New Yorker, having lived in Elmira, the Rochester area, and in the Finger Lakes for my whole life. I have worked in the food industry (The Great Atlantic & Pacific Tea Company), office products (Xerox Corporation), and healthcare administration (University of Rochester Medical Center, Finger Lakes Health, and SUNY Upstate Medical Center).
My professional experience encompasses accounting and business financial management, strategic business and product planning, operations management, customer service management, marketing, and healthcare administration. I am a graduate of Corning Community College (A.A.S.), Elmira College (B.S.) and the University of Rochester (M.S.). On a less serious note, I am a certified judge for the Kansas City Barbeque Society (recently judging in Lake Placid and in Auburn), and I enjoy reading and fly fishing.
Ann Tuttle
Dean of International Programs, USA
Division Chair
Professor Emerita of Management
Academic Credentials
- Syracuse University
- M.B.A.
- SUNY College at Buffalo
- B.S.
Biography
For more than 20 years of teaching various business and management courses, Dean Tuttle brings a recognized passion and love of both business and teaching to the classroom.
Consistently praised by students and peers for her direct interaction with students and her devotion to their well being, Dean Tuttle has a well-deserved reputation for integrating practical necessities of the workplace into the academic environment of college. This led to her being named Keuka College's 2007 Professor of the Year.
Dean Tuttle brings a rich business background to Keuka College, having managed word processing centers at a Fortune 500 company, and having held sales and marketing positions.
Her syllabus for her Organizational Behavior course was featured in the April 2004 issue of the Chronicle of Higher Education.
Dean Tuttle has held many leadership roles, such as President of Schuyler Nursery School Board of Directors, Chair of the Keuka's Division of Business and Management, and Chair of the International Assembly of Collegiate Business Education (IACBE) Board of Directors. Dean Tuttle greatly enjoys the experience of taking what she learns from participating in business operations and bringing it back to the classroom to share with her students.
Matthew Vollmer
Visiting Assisting Professor of Marketing
Academic Credentials
- University at Buffalo
- Ph.D. in Communication Study
- Rochester Institute of Technology
- M.S. in Media Arts and Technology
- SUNY Oswego
- B.S. in Marketing
Biography
With more than 15 years of professional business experience, including owning and operating his own business, Professor Matthew Vollmer brings a blend of pragmatic experience and social science research to the Division of Business and Management at Keuka College. After years of customer-facing business development roles, Prof. Vollmer became fascinated with better understanding the consumer experience and unveiling the reasons that customers make purchase decisions.
During his doctoral training, Prof. Vollmer has been devoted to better understanding consumer experiences and the influence technology has on those experiences. His research has included consumers' technology acceptance of Artificial Intelligence, journalistic coverage and public perceptions of emerging technologies, dissemination of disinformation across social media, digital media’s influence on people’s feelings of loneliness, and digitally mediated communication of sexual consent among college students.
In the classroom, Prof. Vollmer remains focused on helping students discover how emerging technologies can be used as a competitive advantage for aspiring marketing professionals, and how technology will continue to change the marketing and business landscape throughout their careers. After providing historical context to explain the development of the current business environment, he encourages students to imagine what is possible for the future by exercising their critical thinking skills and encouraging students to remain solutions-focused in their work.
Prof. Vollmer is thrilled to be “back home” on Keuka Lake, a community that he has previously resided in and continues to spend a considerable amount of time visiting. During the summer months, he can be found spending time in his boat with his wife and dog, floating along the shores of Keuka College while reading and writing. He is also an enthusiastic advocate of Finger Lakes wines, and on occasion he will be spotted pouring wine at a local winery helping to perfect the Finger Lakes wine tasting and tourism experience.
