Brand and Editorial Guides

A Guide to the Keuka College Brand

A Guide to the Keuka College Brand is your resource for language, visual tools, typography, and more. You can refer to this often for visual inspiration, talking points surrounding our mission, vision, and brand promise, and all the rules that govern our brand. Becoming acquainted with our brand signature, Believe in What We Can Do Together, and the many brand attributes that help define our programs, people, and culture, is an important component of mastering the brand. 

Brand Guide

Editorial Style Guide

Keuka College uses a modified version of the AP Stylebook for proper English grammar style and usage. Those who are on campus or on the College’s VPN can access Keuka College's version of this guide, which includes all AP Styles, and styles unique to our institution. 

Editorial Guide

Frequently Used Entries

• academic degrees
• academic departments
• academic titles
• Believe in What We Can Do Together
• buildings and facilities
• course numbers
• dates
• days of the week
• months
• serial (Oxford) comma
• state names
• times
• titles