Fonts
The official fonts for Keuka College are Raleway (sans-serif) and Public Sans (sans serif), but when these are not available Arial (sans serif) can be used as an alternative. If you’d like to use the official, primary typefaces, you’ll need a license. Please contact the Office of Marketing and Communications for more information about purchasing a license for your area.
Primary Type Faces
| Official Font | Alternate Font | Font Type | How Used |
|---|---|---|---|
| Raleway | Arial | Sans Serif | For headings and larger text |
| Public Sans | Arial | Sans Serif | For body copy. Font size should always be 9 pt or larger. When using small caps, make sure all letters are lowercase. |
Specialty Typefaces
| Official Font | How Used |
|---|---|
| League Gothic | For materials catering to a younger crowd, to create impact or draw attention. It should never be used in body copy and should appear in all caps. |
| Amithen | Used to emphasize certain words and details. Make sure title casing is used. Text should never exceed 30 characters per page. |
Color Palette
When speaking about Keuka College’s visual brand, the choice of color plays a huge role. Color helps convey tone and emotion and–when selected properly–will serve to visually enhance your materials. Among the color options available are our primary green and gold, along with secondary colors that are fun & energetic, subtle & sophisticated, or neutral in nature.
Primary Colors
| Color | PMS | CMYK | RGB | Web |
|---|---|---|---|---|
| 343 | 98 0 72 61 | 0 88 61 | #00583D | |
| 123 | 0 24 94 0 | 255 196 35 | #FFC423 |
Secondary Colors
Fun & Energetic
| Color | PMS | CMYK | RGB | Web |
|---|---|---|---|---|
| 7412 | 6 45 100 0 | 234 154 35 | #EA9A23 | |
| 5425 | 52 26 20 0 | 128 163 183 | #80A3B7 | |
| 7475 | 75 38 46 11 | 72 123 125 | #487B7D | |
| 5195 | 55 75 45 27 | 105 70 90 | #69465A | |
| 5555 | 43 0 34 38 | 98 144 128 | #619080 |
Subtle & Sophisticated
| Color | PMS | CMYK | RGB | Web |
|---|---|---|---|---|
| 7615 | 42 57 55 16 | 139 105 98 | #8B6962 | |
| 303 | 100 74 40 29 | 1 63 94 | #013F5E |
Neutral
| Color | PMS | CMYK | RGB | Web |
|---|---|---|---|---|
| 5625 | 60 34 54 8 | 110 136 120 | #6E8878 | |
| Warm Grey 4 | 0 4 9 24 | 201 193 184 | #C9C3BA | |
| 411 | 48 60 69 36 | 104 79 64 | #684F40 | |
| 7506 | 0 4 14 0 | 255 242 218 | #FFF2DA | |
| 5535 | 66 0 57 82 | 0 63 45 | #234131 |
Logos
The Keuka College logo features the emblem, the College’s name, and the brand signature. Inspired by the seal, it was intentionally designed with the College’s gold color on the right side–the eastern side–symbolizing the rising sun, light, truth, wisdom, and knowledge, and the College’s green color on the left. The acorn and the oak in the middle have been part of the College’s history since 1890 and serve as a reminder of where we’ve been and where we’re headed.
Four logo lockups have been created to allow for the highest level of flexibility when composing layouts, and are available with and without the brand signature in full-color, one-color, and reverse for printing on dark backgrounds.
Visit our Download Center to access each version of the Keuka College logo.
