Get Your Game On.

About Sports Management at Keuka College

Interested in a career in sports management? Love playing, coaching, and the business of sports? Then our Sports Management minor may be for you. Prepare for career opportunities managing or marketing professional sports teams, athletics venues, recreational programs and facilities, or even developing your own sports-related business. Learn the ins and outs of the business operations, communications, and public relations intrinsic to the sports industry.

Sports Management Program Highlights

Go Big

Sports entertainment is big business. Learn how the industry operates, and which strategies make sports profitable. Explore the synergy between various sports genres, publicity, merchandising, and the marketing of sports brands—whether beloved teams or superstar athletes.

Work in the "Field"

Gain a competitive edge working with professional sports teams or programs during your annual Field Period®. Our students have garnered hands-on experience with big names like the Jacksonville Jaguars, the Buffalo Bills, and the Rochester Red Wings, as well as college teams, city recreation programs, and other organizations.

Build Business Skills

The sports management minor provides you with the business skills needed to support your success in any field, even those such as education, natural or social sciences, and elsewhere. For management majors, sports management is considered a “concentration,” rather than a minor.

Explore Sports Management

Program Overview

Get in the game and enter the field of sports management, where you can reach career goals that blend business skills and various aspects of the sports industry. Cross the finish line and enter a field where you can work in adult or youth sports organizations or athletic leagues, camps or conferences; sports event planning and promotions; ticketing and concessions management; parks and recreation, resort club management, public relations and player appearances. Take those opportunities online into areas including club development, sports blogging, content creation or website management, and sports journalism.

Program Requirements

Digital Literacy

Enhance your preparation for problem-solving issues in the sports management arena with additional courses focused on digital learning. Learn the basics of coding, digital design, digital storytelling, and communications, as well as data analytics to enter the job market or go on to graduate study well-prepared. Address challenges such as boosting ticket sales, balancing athletic contracts, salary caps and operations, or analyzing the needs of a local community before a new sports facility is built.

Global Education

In today’s global economy, sports entertainment is a growing industry. Keuka College is uniquely suited to prepare you for the international business arena, thanks to the business programs we offer at partner universities in China and Vietnam. These programs are taught by Keuka College faculty. The professors rotate as instructors at the home campus, in off-campus programs designed for adults, and overseas. Your professors will come to the classroom with an unparalleled perspective on some of the world’s fastest-growing economies, as well as the educational and business philosophies taught in Asia’s universities. Students may choose to study abroad or conduct a Field Period® with one of our international educational partners. Special scholarships are available for study-abroad or Field Period® opportunities.


The Division of Business and Management is housed in our new Keuka Commons building and features a finance lab and the Center for Business Analytics and Health Informatics. State-of the art classrooms in Keuka Commons are interactive and well-suited for learning the theory and practice of business, management, and sports leadership.


All Business programs at Keuka College are accredited by the International Accreditation Council for Business Education (IACBE).

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