As a Writing and Communication Arts major, you'll learn to master both the creative and practical aspects of writing. 

Today’s media landscape demands precise writing and thoughtful communication strategies, and Keuka College’s Writing and Communication Arts program delivers both while rooting you in the literature that great writing grows from. 

Core courses such as Editing and Publishing give you a 360-degree view of how manuscripts become polished, market-ready pieces. You’ll hone your voice in workshops like Creative Nonfiction – where literary journalism, travel writing, essays, and memoirs sharpen your storytelling – and Principles of Creative Writing, which trains you to craft compelling fiction. 

Equally important, a rich roster of literature courses – from world classics to contemporary American voices – immerses you in the works that model style and structure at the highest level. By reading widely and critically, you’ll learn how the finest writers wield language and bring those insights to your own pages. 

The result is a degree that balances craft and criticism, preparing you to communicate clearly, creatively, and persuasively on any platform.

You can’t write without being a voracious reader, so in addition to the work presented by your classmates, you’ll be reading poetry and short stories from the masters to help fuel your own creativity.

Ultimately, the B.A. in Writing and Communication Arts will open doors to opportunity for you, whether you plan on becoming a professional writer or entering a field, such as law or business, that values carefully constructed prose and the ability to inform, entertain, or persuade an audience.